KELLY LOADER

Successfully led the rebranding of all Armstrong products to Zentia, meticulously transitioning branding, packaging, and marketing materials.

Streamlined product sample migration processes, significantly reducing operational costs and enhancing overall supply chain efficiency.

Defined and executed robust product strategies across Mineral Fibre, Grid, Private Label, and Vended products, overseeing the full lifecycle from development to market launch.

Identified and resolved critical internal issues, optimizing supply chain efficiency and improving business plan execution.

Conducted in-depth market and competitive analysis, providing strategic insights that informed commercial team decisions and drove market share growth.

Reviewed and optimized pricing strategies across multiple price lists, achieving key revenue and profitability targets.

Led the development of a comprehensive product catalog, ensuring full alignment with new corporate branding standards.

Designed and successfully implemented impactful point-of-sale (POS) materials for distributors, significantly enhancing brand visibility.

Directed the successful rebranding of product packaging, ensuring consistency, compliance, and market readiness.

Managed the creation and maintenance of essential technical documentation, marketing materials, and packaging assets.

Developed and executed effective marketing communication campaigns across diverse digital and print platforms.

Collaborated cross-functionally to enhance customer experience and optimize product presentation.

Successfully migrated all technical documentation to a new system, enhancing accessibility and aligning with brand updates.

Delivered a high-value export order, directly increasing profit margins and expanding market reach.

Managed the full product lifecycle from research and development through to market launch, coordinating efforts with global teams.

Led technical documentation projects, including international localization initiatives to ensure global accessibility.

Supported marketing efforts by managing website content (WordPress), CRM, email campaigns (Mailchimp & Hootsuite), trademarks, and third-party distribution.

Directed the successful setup and operation of a new training division across multiple UK locations.

Developed and executed product strategies to enhance market share for key pharmaceutical products.

Collaborated with sales and marketing teams to achieve business objectives and support product lifecycle.

Managed brand development and marketing initiatives for pharmaceutical products.

Coordinated promotional campaigns to increase brand visibility and market penetration.

Developed and implemented product launch strategies for new pharmaceutical offerings.

Conducted market analysis to identify opportunities and drive product growth.

Coordinated product marketing efforts to support sales teams and achieve targets.

Analyzed market trends to inform product development and positioning strategies.

Managed communications and public outreach initiatives to enhance agency visibility.

Supported senior staff with scheduling, correspondence, and operational tasks.

Managed complex schedules and communications for senior directors.

Assisted with financial reporting and IT project coordination.

Achieved sales targets through direct client engagement and product presentations.

Developed and maintained strong client relationships, contributing to customer retention.

Processed foreign exchange transactions accurately and efficiently.

Provided support to clients on international currency exchange needs.